Important step after data collection is data processing, either qualitative or qualitative. Sigma Research has a team of specialists in data coding, data entry, tabulation data, and data analysis. Equipped with modern statistical programming applications that will assist with the processing of survey data quickly and valid, such as: SPSS Data Entry, CS Pro, and Epi Data.
Research methods by optimizing internal data client with modern statistical analysis techniques (such as data mining), can be found root of the problem, the relationship pattern of related parameters, and forecasting in the future
One of the qualitative research methods for macro analysis with a relatively minimal budget. Sigma Research has qualitative research specialists who have competencies in content analysis and researchers in specialized investigative fields. Sources of data from the mass media, BPS, BI, journals, corporate financial statements, survey results, and other related literature.
Data collection techniques qualitative method by conducting in-depth interviews with resource persons. Sigma Research researchers have the ability to perform this technique, both in the targeted approach of resource persons, probing and explorative techniques, and present it in a pithy research report.
The method uses group discussions to discover and explore a variety of survey findings that cannot be explained statistically. The results of the research will provide insight into the different between the parties involved in discussion groups thus allowing the process to be managed better.
For a brief study of similar concept testing, Sigma Research provides the method of Central Location Test (CLT). This data collection method is in a strategic place to get the target respondents in bulk, such as malls, markets, campuses, or office locations.
Computer-Assisted-Telephone-Interview (CATI) is another method of quantitative data collecting that fast enough. Interview via phone and instantly entry via computer. Sigma Research has special access via CATI and has helped several clients who need survey results quickly.
One of the data collection techniques of quantitative methods for the evaluation of service performance such as banking, is usually done by sending a researcher who acts as a customer (mysterious shopper). The researcher will fill in the observation sheets which are analyzed later.
The method used to measure the market, assess marketability, product competitiveness, so it will get the company’s sales targets. Furthermore, management can measure the further strategy that has been successfully executed.
The method used to determine the sales and distribution of products through retail channels. With the results of this research, you will get information about the market size, the level of competition, how big the market demand for your product and at last with existing data management of your company will be able to make better decisions.
The method used to determine the price range you are willing to be paid by consumers. With the results of this research, you will find the optimal price point so it gets big market segmentation and also the maximum benefit.
The method used to explain, predict and influence consumer behavior on the effects of advertising and marketing that has been done by your company. The results of this research will help you in doing marketing and the next campaign.
The method used to measure the effectiveness of an ad before and after the ad displayed. From this research you can determine of impact that will be given by advertising that you publish.
The method used to understand the performance of your brand. The results of this research will provide information to you if you can invest in the brand.
The method used to see the public response to your new product. The results of the research can use to measure whether the product is ready to be launched to the market, or still need to develop.
The method used to identify the market and potential market of you product/brand. From these results, you will be able to determine the right price for your product, how to introduce your product to your customers, even you can find the right distribution channels for your products
The method used to reveal consumers’ opinions about the image/branding of a product/brand. From these results, you will know the perception of you product/brand. For example, if your product is mineral water so when consumers need mineral water, your brand that would called by your customers.
The method used to measure the level of knowledge, perception, and the trend of your product/brand from your customers views. In this research, you will know the changes in attitudes and behavior of your customers.
The method used to determine how large your customer loyalty to your product/brand. This research will also be obtained information about customer satisfaction, so you can add to the value of the product / brand that you have and your customers more loyal and satisfied.
Sigma Research will report the results of research on consumer behavior. So that your company will be more aware of how much power your product brands to influence consumer decision in buying your product. Look deeper into the effectiveness of the strategy you’ve run in either price, position and concept. As well as learn more about customer satisfaction and loyalty towards your products.
Sigma Research will assist your company in doing research on your company’s competitors. The results of this research will assist your company in taking action more quickly and accurately so that your product can compete and lead the market.
The results of this research will affect the development of your company in the future because it can help your company to decide which is more scalable. As detailed forecasting, market size clearer, more specific demand, up to the magnitude of the impact of ad you create. That will create jobs over the maximum efficiency without compromising quality.
Sigma Research has experienced interviewers in 15 big cities in Indonesia. From the determination of the number of samples, criteria of respondents, and quality control is considered and has become the company standard.
Sigma Research will assist your organization in analyzing political marketing. The results of the research will be given at your organization will be able to estimate how much influence the candidate you support. How is the public interest of your party. In fact, we are also able to provide an accurate quick count results.
We also provide a combination of research services that fit your needs.