Awareness, attitude and usage studies, sometimes called AAU Studies, augment the sales analysis information by providing data regarding awareness and usage of a brand and its competitors and attitudes consumers have toward a brand and its competitors. (Crask Melvin, et al. 1995)
The method used to measure the level of knowledge, perception, and the trend of your product/brand from your customers views. In this research, you will know the changes in attitudes and behavior of your customers.