Computer-based techniques used in spotting, digging-out, and analyzing ‘hard’ business data, such as sales revenue by products or departments or associated costs and incomes. Objectives of a BI exercise include (1) understanding of a firm’s internal and external strengths and weaknesses, (2) understanding of the relationship between different data for better decision making, (3) detection of opportunities for innovation, and (4) cost reduction and optimal deployment of resources. See also competitive intelligence (businessdictionary.com)
The results of this research will affect the development of your company in the future because it can help your company to decide which is more scalable. As detailed forecasting, market size clearer, more specific demand, up to the magnitude of the impact of ad you create. That will create jobs over the maximum efficiency without compromising quality.