Central Location Test (CLT)

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Works quickly and accurately. The last experience to do research in a tight deadline ahead of the launch of National Health Jamina (JKN), but can provide accurate results and satisfy UNDP partners with the Ministry of Health.

Deni Ahmad Fauzi
Program Manager , UNDP (United Nation for Development Program)

Description

Central location test, sometimes referred to as spot test, are conducted among consumers at a designated facility such as a shopping mall. Participants typically are recruited while in a mall to take part in a product test, such as a teste test of a new sift drink. Alternatively, consumers can be recruited, usually by telephone, to come to a central location to participate in a research project (Crask Melvin, et al. 1995)

Sigma Research provides the method of Central Location Test (CLT). This data collection method is in a strategic place to get the target respondents in bulk, such as malls, markets, campuses, or office locations.

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