Description
Segmentation is the process of partitioning a market into groups of potential customers who are similar in designated ways and who are likely to exhibit similar purchasing behavior. The key to a successful segmentation strategy is the ability to capitalize on similarities within a segment that are impot=rtant from a marketing point of view
(Crask Melvin, et al. 1995)
The method used to identify the market and potential market of you product/brand. From these results, you will be able to determine the right price for your product, how to introduce your product to your customers, even you can find the right distribution channels for your products
Our Experience
Consumer Research
Business to Business (B2B)
Business Intelligent
Field Work Service
Social Research
Mystery Shopper
Customize Research