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Awareness Attitude Usage (AAU) Study

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Contact us at the Sigma Research office nearest to you or submit a business inquiry online.

Works quickly and accurately. The last experience to do research in a tight deadline ahead of the launch of National Health Jamina (JKN), but can provide accurate results and satisfy UNDP partners with the Ministry of Health.

Deni Ahmad Fauzi
Program Manager , UNDP (United Nation for Development Program)


Awareness, attitude and usage studies, sometimes called AAU Studies, augment the sales analysis information by providing data regarding awareness and usage of a brand and its competitors and attitudes consumers have toward a brand and its competitors. (Crask Melvin, et al. 1995)

The method used to measure the level of knowledge, perception, and the trend of your product/brand from your customers views. In this research, you will know the changes in attitudes and behavior of your customers.

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