Consumer satisfaction is process of discovering whether or not a company’s customers are happy or satisfied with the products or services received from the company. May be conducted face to face, over the phone, via email or internet, or on handwritten forms. Customer answers to questions are then used to analyze whether or not changes need to be made in business operations to increase overall satisfaction of customers (businessdictionary.com)
Consumer loyalty is Likelihood of previous customers to continue to buy from a specific organization. Great attention is given to marketing and customer service to retain current customers by increasing their customer loyalty. Organizations employ loyalty programs which reward customers for repeat business (businessdictionary.com)
The method used by Sigma Research to determine how large your customer loyalty to your product/brand. This research will also be obtained information about customer satisfaction, so you can add to the value of the product / brand that you have and your customers more loyal and satisfied.