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Price Research

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Contact us at the Sigma Research office nearest to you or submit a business inquiry online.

Works quickly and accurately. The last experience to do research in a tight deadline ahead of the launch of National Health Jamina (JKN), but can provide accurate results and satisfy UNDP partners with the Ministry of Health.

Deni Ahmad Fauzi
Program Manager , UNDP (United Nation for Development Program)


The price sensitivity measurement model requires consumers to provide an acceptable price range for an unpriced concept; the resulting ranges are used to estimate the best price for the concept (Crask Melvin, et al. 1995)

The method used to determine the price range you are willing to be paid by consumers. With the results of this research by Sigma Research, you will find the optimal price point so it gets big market segmentation and also the maximum benefit.

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