MBS 2020 – Baby Food
Method :
Overview :
This study uses a quantitative method, where face-to-face interviews were conducted with a number of respondents using a structured questionnaire. Face-to-face interviews were conducted with the support of the Kobo Toolbox application.
The survey results show that:
- In the Baby Porridge Category, Promina, Sun, and Cerelac are Top Of Mind brands, as well as brands with the highest total awareness, usage, and brand share.
- In the Baby Snack Category is the Promina and Milna are Top Of Mind brands, as well as brands with the highest total awareness, usage, and brand share.
Description :
REPORT CONTENT
EXECUTIVE SUMMARY
TABLE OF CONTENTS
LIST OF CHARTS AND GRAPHICS
LIST OF TABLES
GLOSSARY OF TERMS
CHAPTER 1 – PREFACE
1.1. Research Methodology
1.2. Research Target
1.3. Sampling Method
1.4. Respondent Sample Composition
1.5. Quality Control
1.6. Moms & Babies Survey (MBS) Sigma
CHAPTER 2 – DEMOGRAPHIC PROFILE OF INDONESIAN MOTHERS AND CHILDREN UNDER TWO YEARS OLD
2.1. Profiles of Indonesian Mothers
2.2. Profiles of 0-2 Years Old (Children)
2.3. Education Profile of Indonesian Women
2.4. Occupation Profile of Indonesian Women
2.5. Socio-Economic Profile of Indonesian Family
2.6. Household Expenditure
CHAPTER 3 – MOM AND CHILDREN’S RESPONDENT’S PROFILE
3.1. Demographic Profile of Mom and Children Respondents
3.2. Products Consumed by Children Under Two Years Old
3.3. Baby Milk Consumed by Children Under Two Years Old
CHAPTER 4 – PARENTING BEHAVIOR
4.1. Breastfeeding for Children
4.2. Sources of Information about Parenting
4.3. Parenting During the COVID-19 Pandemic
4.4. Family Economic Condition During the COVID-19 Pandemic
CHAPTER 5 – PRODUCT USAGE HABIT
5.1. Baby Food Product (Baby Porridge)
5.2. Baby Snack
5.3. Baby Food Buying Channels
CHAPTER 6 – CONSUMER JOURNEY
CHAPTER 7 – MEDIA HABIT
7.1. Social Media Account Ownership
7.2. Frequency in Accessing Social Media
7.3. Like/Follow Social Media Accounts Habit
