MBS 2020 – Baby Milk

MBS 2020 - Baby Milk

Method :

Quantitative

Overview :

This study uses a quantitative method, where face-to-face interviews were conducted with a number of respondents using a structured questionnaire. Face-to-face interviews were conducted with the support of the Kobo Toolbox application.

The survey results show that:

  • In the Formula Milk Category, SGM, Bebelac, and Dancow are Top Of Mind brands, as well as brands with the highest total awareness, usage, and brand share.
  • In the UHT Milk Category, Ultra Milk, Frisian Flag Milky, and Indomilk are Top Of Mind brands, as well as brands with the highest total awareness, usage, and brand share.

Description :

REPORT CONTENT

 

EXECUTIVE SUMMARY

TABLE OF CONTENTS

LIST OF CHARTS AND GRAPHICS

LIST OF TABLES

GLOSSARY OF TERMS


CHAPTER 1 – PREFACE

1.1. Research Methodology

1.2. Research Target

1.3. Sampling Method

1.4. Respondent Sample Composition

1.5. Quality Control

1.6. Moms & Babies Survey (MBS) Sigma

 

CHAPTER 2 – DEMOGRAPHIC PROFILE OF INDONESIAN MOTHERS AND CHILDREN UNDER TWO YEARS OLD

2.1. Profiles of Indonesian Mothers

2.2. Profiles of 0-2 Years Old (Children)

2.3. Education Profile of Indonesian Women

2.4. Occupation Profile of Indonesian Women

2.5. Socio-Economic Profile of Indonesian Family

2.6. Household Expenditure

 

CHAPTER 3 – MOM AND CHILDREN’S RESPONDENTS PROFILE

3.1. Demographic Profile of Mom and Children Respondents

3.2. Products Consumed by Children Under Two Years Old

3.3. Baby Milk Consumed by Children Under Two Years Old

 

CHAPTER 4 – PARENTING BEHAVIOR

4.1. Breastfeeding for Children

4.2. Sources of Information about Parenting

4.3. Parenting During the COVID-19 Pandemic

4.4. Family Economic Condition During the COVID-19 Pandemic

 

CHAPTER 5 – PRODUCT USAGE HABIT

5.1. Formula Milk

5.2. UHT Milk

5.3. Baby Milk Buying Channels

 

CHAPTER 6 – CONSUMER JOURNEY

 

CHAPTER 7 – MEDIA HABIT

7.1. Social Media Account Ownership

7.2. Frequency in Accessing Social Media

7.3. Like/Follow Social Media Accounts Habit

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