MBS 2020 – Baby Personal Care
Method :
Overview :
This study uses a quantitative method, where face-to-face interviews were conducted with a number of respondents using a structured questionnaire. Face-to-face interviews were conducted with the support of the Kobo Toolbox application.
The survey results show that:
- In the Telon Oil Category, My Baby, Konicare and Telon Lang brands are Top Of Mind brands, as well as brands with the highest total awareness, usage, and brand share.
- In the Baby Soap Category, Zwitsal, Cussons, and Johnson & Johnson are Top Of Mind brands, as well as brands with the highest total awareness, usage, and brand share.
- In the Baby Powder Category, Cussons and My Baby are Top Of Mind brands, as well as brands with the highest total awareness, usage, and brand share.
- In the Baby Wipes Category, Mitu and Cussons are Top Of Mind brands, as well as brands with the highest total awareness, usage, and brand share.
- In the Baby Oil Category, Cussons and Johnson & Johnson are Top Of Mind brands, as well as brands with the highest total awareness, usage, and brand share.
- In the Baby Cologne, Cussons, Johnson & Johnson, and Zwitsal are Top Of Mind brands, as well as brands with the highest total awareness, usage, and brand share.
- And last, in the Baby Lotion & Cream Category Cussons, Zwitsal and Johnson & Johnson are Top Of Mind brands, as well as brands with the highest total awareness, usage, and brand share.
Description :
REPORT CONTENT
EXECUTIVE SUMMARY
TABLE OF CONTENTS
LIST OF CHARTS AND GRAPHICS
LIST OF TABLES
GLOSSARY OF TERMS
CHAPTER 1 – PREFACE
1.1. Research Methodology
1.2. Research Target
1.3. Sampling Method
1.4. Respondent Sample Composition
1.5. Quality Control
1.6. Moms & Babies Survey (MBS) Sigma
CHAPTER 2 – DEMOGRAPHIC PROFILE OF INDONESIAN MOTHERS AND CHILDREN UNDER TWO YEARS OLD
2.1. Profiles of Indonesian Mothers
2.2. Profiles of 0-2 Years Old (Children)
2.3. Education Profile of Indonesian Women
2.4. Occupation Profile of Indonesian Women
2.5. Socio-Economic Profile of Indonesian Family
2.6. Household Expenditure
CHAPTER 3 – MOM AND CHILDREN’S RESPONDENT’S PROFILE
3.1. Demographic Profile of Mom and Children Respondents
3.2. Products Consumed by Children Under Two Years Old
3.3. Baby Milk Consumed by Children Under Two Years Old
CHAPTER 4 – PARENTING BEHAVIOR
4.1. Breastfeeding for Children
4.2. Sources of Information about Parenting
4.3. Parenting During the COVID-19 Pandemic
4.4. Family Economic Condition During the COVID-19 Pandemic
CHAPTER 5 – PRODUCT USAGE HABIT
5.1. Telon Oil
5.2. Baby Soap
5.3. Baby Powder
5.4. Baby Wipes
5.5. Baby Oil
5.6. Baby Cologne
5.7. Baby Lotion and Cream
5.8. Baby Personal Care Buying Channels
CHAPTER 6 – CONSUMER JOURNEY
CHAPTER 7 – MEDIA HABIT
7.1. Social Media Account Ownership
7.2. Frequency in Accessing Social Media
7.3. Like/Follow Social Media Accounts Habit
