MBS 2017 – Baby’s Clothing & Gear
Method :
Overview :
The infant and child under two-year-old (Baduta) segment is a very potential market segment. Parents and mothers, especially new moms, will give their children their “best” for their children. At this stage parents tend to pamper their children by providing “only” the best quality products for their children. The Central Bureau of Statistics (BPS) estimates there were 4.96 million baby birth rates in 2016. The baby birth rate is estimated to increase every year which makes the potential market segment of infants and children under two years old (baduta) a very attractive market segment to be worked on. The purpose of this research is to provide a complete picture of the market for infant and child products under two years old (Baduta) as well as the behavior of mothers as decision makers in choosing and buying products for Baduta. The research was conducted in 11 major cities in Sumatra, Java, Bali and Sulawesi with 800 respondents (Working Mother / Not Working and SES ABCD).
The dominance of some brands was seen significantly in the categories of clothing products and baby supplies, which also showed differences in the behavior of certain brands by mothers in different regions. This category includes Mrs. Baduta’s shopping behavior towards Baby Clothes and Baby Equipment Products such as Diaper Bag, Milk Bottle, Baby Feeding Kit, Stroller, Cooler Bag, High Chair, Bouncer, Cot and Car Seat.
Description :
REPORT CONTENT
EXECUTIVE SUMMARY
TABLE OF CONTENTS
LIST OF TABLES
LIST OF AND GRAPHICS
CHAPTER 1 – PREFACE
1.1. Research Methodology
1.2. Target Respondents
1.3. Sampling Method
1.4. Respondent Sample Composition
1.5. Quality Control
CHAPTER 2 – DEMOGRAPHIC PROFILE OF INDONESIAN MOTHERS AND CHILDREN UNDER TWO YEARS OLD
2.1. Profiles of Indonesian Mothers
2.2. Profiles of 0-2 Years Old Children
2.3. Education Profile of Indonesian Women
2.4. Occupation Profile of Indonesian Women
2.5. Socio-Economic Profile of Indonesia Family
2.6. Household Expenditures
CHAPTER 3 – MOM AND BADUTA RESPONDENTS PROFILE
3.1. Demographic Profile of Mom and Children Respondents
3.2. Products Consumed by Children
CHAPTER 4 – PARENTING BEHAVIOR
4.1. Mother’s Concerns About Parenting
4.2. Sources of Information About Parenting
4.3. Trusted Source of Parenting Information
4.4. Trusted Parenting Ways/Models
CHAPTER 5 – HABITS IN MEETING CHILDREN’S NEEDS
5.1. Breastfeeding for Children
5.2. Decision Maker in Product Purchase
5.3. Influential Factors in Determining Products Brands
CHAPTER 6 – PRODUCT USAGE HABIT
6.1. Baby Clothes
6.2. Baby Milk Bottle
6.3. Baby Feeding Equipment
6.4. Baby Stroller
6.5. Baby Bag
6.6. Baby Crib
6.7. Baby Play Chair
6.8. Cooler Bag
6.9. Baby High Chair
6.10. Baby Car Seat
6.11. Potential Market Size of Baby Clothing and Gear
CHAPTER 7 – MEDIA CONSUMED BY MOTHER’S
7.1. Television
7.2. Magazine
7.3. Newspaper
7.4. Radio
7.5. Tabloid
CHAPTER 8 – GADGET USAGE HABIT
8.1. Gadget Ownership
8.2. Smartphone Application Usage
8.3. Smartphone Apps for Parenting Information
CHAPTER 9 – ONLINE BEHAVIOR
9.1. Frequency in Accessing the Internet
9.2. Duration in Accessing the Internet
9.3. Type of Internet Connection Being Used
9.4. Activities while Using the Internet
CHAPTER 10 – MOM AND SOCIAL MEDIA
10.1. Mother’s Social Media Account
10.2. Like/Follow Brand Accounts on Social Media
10.3. Participation in mother and Child Online Forums
CHAPTER 11 – ONLINE SHOPPING BEHAVIOR
11.1. Online Shopping
11.2. Online Shopping for Baby/Kids Needs
