MBS 2017 – Baby’s Clothing & Gear

MBS 2017 – Baby’s Clothing & Gear

Method :

Quantitative

Overview :

The infant and child under two-year-old (Baduta) segment is a very potential market segment. Parents and mothers, especially new moms, will give their children their “best” for their children. At this stage parents tend to pamper their children by providing “only” the best quality products for their children. The Central Bureau of Statistics (BPS) estimates there were 4.96 million baby birth rates in 2016. The baby birth rate is estimated to increase every year which makes the potential market segment of infants and children under two years old (baduta) a very attractive market segment to be worked on. The purpose of this research is to provide a complete picture of the market for infant and child products under two years old (Baduta) as well as the behavior of mothers as decision makers in choosing and buying products for Baduta. The research was conducted in 11 major cities in Sumatra, Java, Bali and Sulawesi with 800 respondents (Working Mother / Not Working and SES ABCD).

The dominance of some brands was seen significantly in the categories of clothing products and baby supplies, which also showed differences in the behavior of certain brands by mothers in different regions. This category includes Mrs. Baduta’s shopping behavior towards Baby Clothes and Baby Equipment Products such as Diaper Bag, Milk Bottle, Baby Feeding Kit, Stroller, Cooler Bag, High Chair, Bouncer, Cot and Car Seat.

Description :

REPORT CONTENT

 

EXECUTIVE SUMMARY

TABLE OF CONTENTS

LIST OF TABLES

LIST OF AND GRAPHICS

 

CHAPTER 1 – PREFACE

1.1. Research Methodology

1.2. Target Respondents

1.3. Sampling Method

1.4. Respondent Sample Composition

1.5. Quality Control

 

CHAPTER 2 – DEMOGRAPHIC PROFILE OF INDONESIAN MOTHERS AND CHILDREN UNDER TWO YEARS OLD

2.1. Profiles of Indonesian Mothers

2.2. Profiles of 0-2 Years Old Children

2.3. Education Profile of Indonesian Women

2.4. Occupation Profile of Indonesian Women

2.5. Socio-Economic Profile of Indonesia Family

2.6. Household Expenditures

 

CHAPTER 3 – MOM AND BADUTA RESPONDENTS PROFILE

3.1. Demographic Profile of Mom and Children Respondents

3.2. Products Consumed by Children

 

CHAPTER 4 – PARENTING BEHAVIOR

4.1. Mother’s Concerns About Parenting

4.2. Sources of Information About Parenting

4.3. Trusted Source of Parenting Information

4.4. Trusted Parenting Ways/Models

 

CHAPTER 5 – HABITS IN MEETING CHILDREN’S NEEDS

5.1. Breastfeeding for Children

5.2. Decision Maker in Product Purchase

5.3. Influential Factors in Determining Products Brands

 

CHAPTER 6 – PRODUCT USAGE HABIT

6.1. Baby Clothes

6.2. Baby Milk Bottle

6.3. Baby Feeding Equipment

6.4. Baby Stroller

6.5. Baby Bag

6.6. Baby Crib

6.7. Baby Play Chair

6.8. Cooler Bag

6.9. Baby High Chair

6.10. Baby Car Seat

6.11. Potential Market Size of Baby Clothing and Gear

 

CHAPTER 7 – MEDIA CONSUMED BY MOTHER’S

7.1. Television

7.2. Magazine

7.3. Newspaper

7.4. Radio

7.5. Tabloid

 

CHAPTER 8 – GADGET USAGE HABIT

8.1. Gadget Ownership

8.2. Smartphone Application Usage

8.3. Smartphone Apps for Parenting Information

 

CHAPTER 9 – ONLINE BEHAVIOR

9.1. Frequency in Accessing the Internet

9.2. Duration in Accessing the Internet

9.3. Type of Internet Connection Being Used

9.4. Activities while Using the Internet

 

CHAPTER 10 – MOM AND SOCIAL MEDIA

10.1. Mother’s Social Media Account

10.2. Like/Follow Brand Accounts on Social Media

10.3. Participation in mother and Child Online Forums

 

CHAPTER 11 – ONLINE SHOPPING BEHAVIOR

11.1. Online Shopping

11.2. Online Shopping for Baby/Kids Needs

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