MBS 2017 – Formula & UHT Milk
Method :
Overview :
The infant and child under two-year-old (Baduta) segment is a very potential market segment. Parents and mothers, especially new moms, will give their children their “best” for their children. At this stage parents tend to pamper their children by providing “only” the best quality products for their children. The Central Bureau of Statistics (BPS) estimates there were 4.96 million baby birth rates in 2016. The baby birth rate is estimated to increase every year which makes the potential market segment of infants and children under two years old (baduta) a very interesting market segment to work on.
The purpose of this research is to provide a complete picture of the market for infant and child products under two years old (Baduta) as well as the behavior of mothers as decision makers in choosing and buying products for Baduta. The research was conducted in 11 major cities in Sumatra, Java, Bali and Sulawesi with 800 respondents (Working Mother / Not Working and SES ABCD). Dairy products are one of the products that are high in the level of need for mothers, especially Mrs. Baduta. The type of product reviewed in this research is Formula Milk and UHT milk.
Description :
REPORT CONTENT
EXECUTIVE SUMMARY
TABLE OF CONTENTS
LIST OF CHARTS AND GRAPHICS
LIST OF TABLES
CHAPTER 1 – PREFACE
1.1. Research Methodology
1.2. Target Respondents
1.3. Sampling Method
1.4. Respondent Sample Composition
1.5. Quality Control
CHAPTER 2 – DEMOGRAPHIC PROFILE OF INDONESIAN MOTHERS AND CHILDREN UNDER TWO YEARS OLD
2.1. Profiles of Indonesian Mothers
2.2. Profiles of 0-2 Years Old Children
2.3. Education Profile of Indonesian Women
2.4. Occupation Profile of Indonesian Women
2.5. Socio-Economic Profile of Indonesian Family
2.6. Household Expenditures
CHAPTER 3 – MOM AND CHILDREN RESPONDENTS PROFILE
3.1. Demographic Profile of Mom and Children Respondents
3.2. Products Consumed by Children
CHAPTER 4 – PARENTING BEHAVIOR
4.1. Mother’s Concerns About Parenting
4.2. Sources of Information About Parenting
4.3. Trusted Source of Parenting Information
4.4. Trusted Parenting Ways/Models
CHAPTER 5 – HABITS IN MEETING CHILDREN’S NEEDS
5.1. Breastfeeding for Children
5.2. Decision Maker in Product Purchase
5.3. Influential Factors in Determining Products Brands
CHAPTER 6 – PRODUCT USAGE HABIT
6.1. Top Of Mind (TOM)
6.2. Formula Milk
6.3. UHT Milk
CHAPTER 7 – MEDIA CONSUMED BY MOTHER’S
7.1. Television
7.2. Magazine
7.3. Newspaper
7.4. Radio
7.5. Tabloid
CHAPTER 8 – GADGET USAGE HABIT
8.1. Gadget Ownership
8.2. Smartphone Application Usage
8.3. Smartphone Apps for Parenting Information
CHAPTER 9 – ONLINE BEHAVIOR
9.1. Frequency in Accessing the Internet
9.2. Duration in Accessing the Internet
9.3. Type of Internet Connection Being Used
9.4. Activities while Using the Internet
9.5. Types of Most Frequently Visited Sites
9.6. Interesting Topic for Mom
CHAPTER 10 – MOM AND SOCIAL MEDIA
10.1. Mother’s Social Media Account
10.2. Like/Follow Brand Accounts on Social Media
10.3. Participation in Mother and Child Online Forums
CHAPTER 11 – ONLINE SHOPPING BEHAVIOR
11.1. Online Shopping
11.2. Online Shopping for Baby/Kids Needs
