MKS 2016 – Kids Clothes

MKS 2016 – Kids Clothes

Method :

Quantitative

Overview :

The purpose of the research is to provide a complete picture of the shopping behavior of mothers who have children aged 2 to 7 years aimed at brand managers. This research has 600 respondents in 5 major cities in Indonesia, namely Medan, Jakarta, Surabaya, Denpasar and Makassar with a Margin of Error (MoE) of 5.0% and a confidence level of 95%.

The dominance of some brands looks strong on the behavior of mothers in buying children’s clothing products to the selected accessories brand. The tendency to choose unbranded children’s clothing products was also found in this research.

Description :

REPORT CONTENT

 

CHAPTER 1 – PREFACE

1.1. Research Methodology 

1.2. Respondent Sample

 

CHAPTER 2 – NUMBER OF CHILDREN AGED 2-7 YEARS

2.1. Number of Mothers in Indonesia

2.2. Education Profile of Indonesian Mothers

2.3. Social Profile of Indonesian Family

 

CHAPTER 3 – RESPONDENT PROFILE

3.1. Respondent’s Demographic Profile

3.2. Children Profile

3.3. Products Consumed by Children

 

CHAPTER 4 – CHILDREN CLOTHES BRAND OUTLOOK

4.1. Children Clothes Top Of Mind (TOM) Brands

4.2. Children Clothes Brand Awareness

4.3. Children Clothes Brand Share

4.4. Children Clothes Share of Wallet

4.5. Children Clothes and Potential Market Size

4.6. Frequency of Buying Children Clothes

4.7. Children Clothes Buying Channels

 

CHAPTER 5 – KIDS PANTS BRAND OUTLOOK

5.1. Kids Pants Top Of Mind (TOM) Brands

5.2. Kids Pants Brand Awareness

5.3. Kids Pants Brand Share

5.4. Kids Pants Share of Wallet

5.5. Kids Pants and Potential Market Size

5.6. Frequency of Buying Kids Pants

5.7. Kids Pants Buying Channels

 

CHAPTER 6 – KIDS SHOES BRAND OUTLOOK

6.1. Kids Shoes Top Of Mind (TOM) Brands

6.2. Kids Shoes Brand Awareness

6.3. Kids Shoes Brand Share

6.4. Kids Shoes Share of Wallet

6.5. Kids Shoes and Potential Market Size

6.6. Frequency of Buying Kids Shoes

6.7. Kids Shoes Buying Channels

 

CHAPTER 7 – KIDS SANDALS BRAND OUTLOOK

7.1. Kids Sandals Top Of Mind (TOM) Brands

7.2. Kids Sandals Brand Awareness

7.3. Kids Sandals Brand Share

7.4. Kids Sandals Share of Wallet

7.5. Kids Sandals and Potential Market Size

7.6. Frequency of Buying Kids Sandals

7.7. Kids Sandals Buying Channels

 

CHAPTER 8 – KIDS UNDERWEAR BRAND OUTLOOK

8.1. Kids Underwear Top Of Mind (TOM) Brands

8.2. Kids Underwear Brand Awareness

8.3. Kids Underwear Brand Share

8.4. Kids Underwear Share of Wallet

8.5. Kids Underwear and Potential Market Size

8.6. Frequency of Buying Kids Underwear

8.7. Kids Underwear Buying Channels

 

CHAPTER 9 – KIDS SOCKS BRAND OUTLOOK

9.1. Kids Socks Top Of Mind (TOM) Brands

9.2. Kids Socks Brand Awareness

9.3. Kids Socks Brand Share

9.4. Kids Socks Share of Wallet

9.5. Kids Socks and Potential Market Size

9.6. Frequency of Buying Kids Socks

9.7. Kids Socks Buying Channels

 

CHAPTER 10 – KIDS HAT BRAND OUTLOOK

10.1. Kids Hat Top Of Mind (TOM) Brands

10.2. Kids Hat Brand Awareness

10.3. Kids Hat Brand Share

10.4. Kids Hat Share of Wallet

10.5. Kids Hat and Potential Market Size

10.6. Frequency of Buying Kids Hat

10.7. Kids Hat Buying Channels

 

CHAPTER 11 – RESPONDENT’S MEDIA HABIT

11.1. Types of Media Consumed in The Last 3 Months

11.2. Mass Media Consumption Behavior

 

CHAPTER 12 – INTERNET USAGE BEHAVIOR

12.1. Internet Usage Amongst Mothers

12.2. Frequency in Accessing the Internet

12.3. Duration in Accessing the Internet

12.4. Activities while Using the Internet

12.5. Types of Most Frequently Visited Sites

12.6. Most Frequently Visited Sites

12.7. Other/Alternative Visited Sites

 

CHAPTER 13 – MOM AND SOCIAL MEDIA

13.1. Social Media Account Ownership

13.2. Frequency of Accessing Social Media

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