MKS 2016 – Kids Entertainment
Method :
Overview :
The purpose of the research is to provide a complete picture of the shopping behavior of mothers who have children aged 2 to 7 years aimed at brand managers. This research has 600 respondents in 5 major cities in Indonesia, namely Medan, Jakarta, Surabaya, Denpasar and Makassar with a Margin of Error (MoE) of 5.0% and a confidence level of 95%.
Children’s entertainment products include children’s equipment products whose consumption behavior is quite strongly affected by children. The type of toy and character or character that the child likes can affect the consumption of certain products. In addition, it was found to reduce visits to the playground in the mall compared to semgen children baduta (infants under two years old).
Description :
REPORT CONTENT
CHAPTER 1 – PREFACE
1.1. Research Methodology
1.2. Respondent Sample
CHAPTER 2 – NUMBER OF CHILDREN AGED 2-7 YEARS
2.1. Number of Mothers in Indonesia
2.2. Education Profile of Indonesian Mothers
2.3. Social Profile of Indonesian Family
CHAPTER 3 – RESPONDENT PROFILE
3.1. Respondent’s Demographic Profile
3.2. Children Profile
3.3. Products Consumed by Children
CHAPTER 4 – CHILDREN ACTIVITIES/ENTERTAINMENT BEHAVIOR
4.1. Types of Children’s Toys
4.2. Kids TV Show
CHAPTER 5 – KIDS SCHOOL BIKE BRAND OUTLOOK
5.1. Kids School Bike Top Of Mind (TOM) Brands
5.2. Kids School Bike Brand Awareness
5.3. Kids School Bike Brand Share
5.4. Kids School Bike Share of Wallet
5.5. Kids School Bike and Potential Market Size
5.6. Kids School Bike Buying Channels
CHAPTER 6 – INDOOR PLAYGROUND BRAND OUTLOOK
6.1. Indoor Playground Top Of Mind (TOM) Brands
6.2. Indoor Playground Brand Awareness
6.3. Indoor Playground Brand Share
6.4. Indoor Playground Share of Wallet
6.5. Indoor Playground and Potential Market Size
6.6. Indoor Playground Buying Channels
CHAPTER 7 – KIDS GYM BRAND OUTLOOK
7.1. Kids Gym Top Of Mind (TOM) Brands
7.2. Kids Gym Box Brand Awareness
7.3. Kids Gym Box Brand Share
7.4. Kids Gym Box Share of Wallet
7.5. Kids Gym Box and Potential Market Size
7.6. Kids Gym Box Buying Channels
CHAPTER 8 – RESPONDENT’S MEDIA HABIT
8.1. Types of Media Consumed in The Last 3 Months
8.2. Mass Media Consumption Behavior
CHAPTER 9 – INTERNET USAGE BEHAVIOR
9.1. Internet Usage Amongst Mothers
9.2. Frequency in Accessing the Internet
9.3. Duration in Accessing the Internet
9.4. Activities while Using the Internet
9.5. Types of Most Frequently Visited Sites
9.6. Most Frequently Visited Sites
9.7. Other/Alternative Visited Sites
CHAPTER 10 – MOM AND SOCIAL MEDIA
10.1. Social Media Account Ownership
10.2. Frequency of Accessing Social Media
