MKS 2016 – Kids Multivitamin
Method :
Overview :
The purpose of the research is to provide a complete picture of the shopping behavior of mothers who have children aged 2 to 7 years aimed at brand managers. This research has 600 respondents in 5 major cities in Indonesia, namely Medan, Jakarta, Surabaya, Denpasar and Makassar with a Margin of Error (MoE) of 5.0% and a confidence level of 95%.
78% of mothers provide medicines at home. The supply of these medicines is dominated by fever medicine and cough/flu medicine. While for the type of multivitamin, the child’s intelligence multivitamin is the most widely consumed type of multivitamin.
Description :
REPORT CONTENT
CHAPTER 1 – PREFACE
1.1. Research Methodology
1.2. Respondent Sample
CHAPTER 2 – NUMBER OF CHILDREN AGED 2-7 YEARS
2.1. Number of Mothers in Indonesia
2.2. Education Profile of Indonesian Mothers
2.3. Social Profile of Indonesian Family
CHAPTER 3 – RESPONDENT PROFILE
3.1. Respondent’s Demographic Profile
3.2. Children Profile
3.3. Products Consumed by Children
CHAPTER 4 – PARENTING BEHAVIOR
4.1. Children’s Treatment Behavior in The Last 3 Months
4.2. Children’s Treatment Locations
4.3. Types of Over-the-counter Medicines at Home
CHAPTER 5 – KIDS MULTIVITAMIN BRAND OUTLOOK
5.1. Kids Multivitamin Top Of Mind (TOM) Brands
5.2. Kids Multivitamin Brand Awareness
5.3. Kids Multivitamin Brand Share
5.4. Kids Multivitamin Share of Wallet
5.5. Kids Multivitamin and Potential Market Size
5.6. Kids Multivitamin Buying Channels
CHAPTER 6 – RESPONDENT’S MEDIA HABIT
6.1. Types of Media Consumed in The Last 3 Months
6.2. Mass Media Consumption Behavior
CHAPTER 7 – INTERNET USAGE BEHAVIOR
7.1. Internet Usage Amongst Mothers
7.2. Frequency in Accessing the Internet
7.3. Duration in Accessing the Internet
7.4. Activities while Using the Internet
7.5. Types of Most Frequently Visited Sites
7.6. Most Frequently Visited Sites
7.7. Other/Alternative Visited Sites
CHAPTER 8 – MOM AND SOCIAL MEDIA
8.1. Social Media Account Ownership
8.2. Frequency of Accessing Social Media
