MKS 2016 – Kids School Supplies

MKS 2016 – Kids School Supplies

Method :

Quantitative

Overview :

The purpose of the research is to provide a complete picture of the shopping behavior of mothers who have children aged 2 to 7 years aimed at brand managers. This research has 600 respondents in 5 major cities in Indonesia, namely Medan, Jakarta, Surabaya, Denpasar and Makassar with a Margin of Error (MoE) of 5.0% and a confidence level of 95%.

In this segment, the consumption of children’s school supplies products began to become one of the most routine consumption products. In addition to the dominance of certain brands that are seen, the consumption of unbranded children’s school supplies also looks quite strong among the well-known brands in circulation. Children’s school supplies include school shoes, school bags and children’s eating and drinking places.

Description :

REPORT CONTENT

 

CHAPTER 1 – PREFACE

1.1. Research Methodology 

1.2. Respondent Sample

 

CHAPTER 2 – NUMBER OF CHILDREN AGED 2-7 YEARS

2.1. Number of Mothers in Indonesia

2.2. Education Profile of Indonesian Mothers

2.3. Social Profile of Indonesian Family

 

CHAPTER 3 – RESPONDENT PROFILE

3.1. Respondent’s Demographic Profile

3.2. Children Profile

3.3. Products Consumed by Children

 

CHAPTER 4 – PARENTING BEHAVIOR

4.1. Concern to Children

4.2. Habit of Giving Allowance to Children

 

CHAPTER 5 – CHILDREN EDUCATION PROFILE

5.1. Number of Children Already in School

5.2. Children’s School Level

5.3. Type of Children’s School

5.4. Reasons for Choosing Children’s Schools

5.5. Children’s School Fee

5.6. Children’s Courses

5.7. Types of Courses/Lessons for Children

5.8. Children’s Behavior Using School Supplies

 

CHAPTER 6 – KIDS SCHOOL SHOE BRAND OUTLOOK

6.1. Kids School Shoes Top Of Mind (TOM) Brands

6.2. Kids School Shoe Brand Awareness

6.3. Kids School Shoe Brand Share

6.4. Kids School Shoes Share of Wallet

6.5. Kids School Shoes and Potential Market Size

6.6. Kids School Shoes Buying Channels

 

CHAPTER 7 – KIDS SCHOOL BAG BRAND OUTLOOK

7.1. Kids School Bag Top Of Mind (TOM) Brands

7.2. Kids School Bag Brand Awareness

7.3. Kids School Bag Brand Share

7.4. Kids School Bag Share of Wallet

7.5. Kids School Bag and Potential Market Size

7.6. Kids School Bag Buying Channels

 

CHAPTER 8 – KIDS SCHOOL BAG BRAND OUTLOOK

8.1. Kids Lunch Box Top Of Mind (TOM) Brands

8.2. Kids Lunch Box Brand Awareness

8.3. Kids Lunch Box Brand Share

8.4. Kids Lunch Box Share of Wallet

8.5. Kids Lunch Box and Potential Market Size

8.6. Kids Lunch Box Buying Channels

 

CHAPTER 9 – RESPONDENT’S MEDIA HABIT

9.1. Types of Media Consumed in The Last 3 Months

9.2. Mass Media Consumption Behavior

 

CHAPTER 10 – INTERNET USAGE BEHAVIOR

10.1. Internet Usage Amongst Mothers

10.2. Frequency in Accessing the Internet

10.3. Duration in Accessing the Internet

10.4. Activities while Using the Internet

10.5. Types of Most Frequently Visited Sites

10.6. Most Frequently Visited Sites

10.7. Other/Alternative Visited Sites

 

CHAPTER 11 – MOM AND SOCIAL MEDIA

11.1. Social Media Account Ownership

11.2. Frequency of Accessing Social Media

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