MBS 2022 – Baby Diapers
Method :
Overview :
The research method used in the 2022 Mom and Baby Survey uses a quantitative method, namely face-to-face interviews and reinforced literature studies. The respondents interviewed were mothers with children under two years old (read: Baduta Mother). Interviews were conducted using a structured questionnaire that was prepared according to research objectives and CAPI application support so that data collection could be carried out more accurately and minimize the potential for errors in research.
Description :
REPORT CONTENT
RINGKASAN EKSEKUTIF
DAFTAR ISI
DAFTAR GAMBAR
DAFTAR GRAFIK
DAFTAR TABEL
DAFTAR ISTILAH
BAB 1 – PENDAHULUAN
- 1.1 Latar Belakang
- 1.2 Metode Penelitian
- 1.3 Target Penelitian
- 1.4 Metode Penarikan Sampel
- 1.5 Komposisi Sampel Responden
- 1.6 Quality Control
- 1.7 Mom & Baby Survey (MBS) Sigma Research
- 1.8 Profil Demografis Responden
BAB 2. PROFIL DEMOGRAFIS IBU & ANAK BADUTA INDONESIA
- 2.1. Profil Ibu di Indonesia
- 2.1.1. Jumlah Ibu/Wanita Menikah di Indonesia
- 2.1.2. Usia Saat Pernikahan dan Hamil Pertama
- 2.2. Profil Pendidikan Wanita di Indonesia
- 2.3. Profil Pekerjaan Wanita di Indonesia
- 2.4. Profil Kelas/Status Ekonomi Sosial Keluarga Indonesia
- 2.5. Pengeluaran Rumah Tangga
- 2.6. Profil Bayi 0 – 2 Tahun (Anak Baduta)
- 2.6.1 Jumlah Anak Baduta
- 2.6.2 Pemberian Air Susu Ibu (Asi)
BAB 3. PERILAKU PENGGUNAAN & PEMBELIAN
- 3.1 Diaper Sekali Pakai
- 3.1.1 Brand Awareness Produk Diaper Sekali Pakai
- 3.1.2 Brand Usage Produk DiapeR
- 3.1.3 Brand Share – Brand Used Most Often (BUMO) – Produk Diaper
- 3.1.4 Pola Penggunaan & Pembelian Produk Diaper
- 3.1.5 Tingkat Kepuasan Terhadap Merek Diaper
- 3.1.6 Tingkat Loyalitas Terhadap Merek Diaper
- 3.2 Cloth Diaper
- 3.2.1 Brand Awareness Produk Cloth Diaper
- 3.2.2 Brand Usage Produk Cloth Diaper
- 3.2.3 Brand Share – Brand Used Most Often (BUMO) – Produk Cloth Diaper
- 3.2.4 Pola Penggunaan & Pembelian Produk Cloth Diaper
- 3.2.5 Tingkat Kepuasan Terhadap Merek Cloth Diaper
- 3.2.6 Tingkat Loyalitas Terhadap Merek Cloth Diaper
- 3.3 Faktor-Faktor Yang Mempengaruhi Pemilihan Merek
BAB 4. TEMPAT BELANJA
- 4.1 Tempat Belanja Produk Diaper
- 4.1.1 Tempat Belanja Di Minimarket
- 4.1.2 Tempat Belanja Di Supermarket
- 4.1.3 Tempat Belanja Di Online Shop
BAB 5. CONSUMER JOURNEY
- 5.1 Awareness
- 5.2 Consideration
- 5.3 Conversion
- 5.4 Evaluation
BAB 6. MEDIA HABIT
- 6.1 Kepemilikan Sosial Media
- 6.2 Frekuensi Mengakses Media Sosial
BAB 7. SUMBER INFORMASI PENGASUHAN ANAK
- 7.1 Sumber Informasi Pengasuhan Anak Dan Tingkat Kepercayaan Terhadap Sumber Informasi
- 7.2 Engagement Terhadap Sumber Informasi
