MKS 2016 – Milk Products
Method :
Overview :
The purpose of the research is to provide a complete picture of the shopping behavior of mothers who have children aged 2 to 7 years aimed at brand managers. This research has 600 respondents in 5 major cities in Indonesia, namely Medan, Jakarta, Surabaya, Denpasar and Makassar with a Margin of Error (MoE) of 5.0% and a confidence level of 95%.
An interesting finding in this study is that there is a change in behavior towards the needs of milk as a complement to children’s nutrition. The behavior of consuming milk has followed the child’s behavior, both in choosing to consume milk and the type of milk drunk.
Description :
REPORT CONTENT
CHAPTER 1 – PREFACE
1.1. Research Methodology
1.2. Respondent Sample
CHAPTER 2 – NUMBER OF CHILDREN AGED 2-7 YEARS
2.1. Number of Mothers in Indonesia
2.2. Education Profile of Indonesian Mothers
2.3. Social Profile of Indonesian Family
CHAPTER 3 – RESPONDENT PROFILE
3.1. Respondent’s Demographic Profile
3.2. Children Profile
3.3. Products Consumed by Children
CHAPTER 4 – MILK CONSUMED BEHAVIOR
4.1. Number of Children Consuming Milk
4.2. Types of Milk Being Consumed
CHAPTER 5 – POWDERED MILK BRAND OUTLOOK
5.1. Powdered Milk Top Of Mind (TOM) Brands
5.2. Powdered Milk Brand Awareness
5.3. Powdered Milk Brand Share
5.4. Powdered Milk Share of Wallet
5.5. Powdered Milk and Potential Market Size
5.6. Powdered Milk Buying Channels
CHAPTER 6 – UHT MILK BRAND OUTLOOK
6.1. UHT Milk Top Of Mind (TOM) Brands
6.2. UHT Milk Brand Awareness
6.3. UHT Milk Brand Share
6.4. UHT Milk Share of Wallet
6.5. UHT Milk and Potential Market Size
6.6. UHT Milk Buying Channels
CHAPTER 7 – RESPONDENT’S MEDIA HABIT
7.1. Types of Media Consumed in The Last 3 Months
7.2. Mass Media Consumption Behavior
CHAPTER 8 – INTERNET USAGE BEHAVIOR
8.1. Internet Usage Amongst Mothers
8.2. Frequency in Accessing the Internet
8.3. Duration in Accessing the Internet
8.4. Activities while Using the Internet
8.5. Types of Most Frequently Visited Sites
8.6. Most Frequently Visited Sites
8.7. Other/Alternative Visited Sites
CHAPTER 9 – MOM AND SOCIAL MEDIA
9.1. Social Media Account Ownership
9.2. Frequency of Accessing Social Media
