MKS 2016 – Snack and Soft Drinks

MKS 2016 – Snack and Soft Drinks

Method :

Quantitative

Overview :

The purpose of the research is to provide a complete picture of the shopping behavior of mothers who have children aged 2 to 7 years aimed at brand managers. This research has 600 respondents in 5 major cities in Indonesia, namely Medan, Jakarta, Surabaya, Denpasar and Makassar with a Margin of Error (MoE) of 5.0% and a confidence level of 95%.

Food and soft drink products quite dominate the products consumed by children aged 2 to 7 years. However, consumption behaviors were seen higher in snacks than in soft drinks. The food and soft drink products included in the study include wafers, ice cream, sandwich biscuits, crackers, chocolate, sweets, chips, jelly, sponge and nut biscuits, packaged tea, fermented milk, cider drinks and powdered soft drinks.

Description :

REPORT CONTENT

 

CHAPTER 1 – PREFACE

1.1. Research Methodology 

1.2. Respondent Sample

 

CHAPTER 2 – NUMBER OF CHILDREN AGED 2-7 YEARS

2.1. Number of Mothers in Indonesia

2.2. Education Profile of Indonesian Mothers

2.3. Social Profile of Indonesian Family

 

CHAPTER 3 – RESPONDENT PROFILE

3.1. Respondent’s Demographic Profile

3.2. Children Profile

3.3. Products Consumed by Children

 

CHAPTER 4 – SNACK AND SOFT DRINK CONSUMPTION BEHAVIOR

4.1. Snack Consumption

4.2. Soft Drinks Consumption

4.3. Habit of Giving Snacks to Children

4.4. Habit of Taking Children to Dine-In at Restaurants

4.5. Types of Restaurants Visited with Children

 

CHAPTER 5 – WAFER BRAND OUTLOOK

5.1. Wafer Top Of Mind (TOM) Brands

5.2. Wafer Brand Awareness

5.3. Wafer Brand Share

 

CHAPTER 6 – ICE CREAM BRAND OUTLOOK

6.1. Ice Cream Top Of Mind (TOM) Brands

6.2. Ice Cream Brand Awareness

6.3. Ice Cream Brand Share

 

CHAPTER 7 – SANDWICH BISCUITS BRAND OUTLOOK

7.1. Sandwich Biscuits Top Of Mind (TOM) Brands

7.2. Sandwich Biscuits Brand Awareness

7.3. Sandwich Biscuits Brand Share

 

CHAPTER 8 – CRACKERS BRAND OUTLOOK

8.1. Crackers Top Of Mind (TOM) Brands

8.2. Crackers Brand Awareness

8.3. Crackers Brand Share

 

CHAPTER 9 – CHOCOLATE BRAND OUTLOOK

9.1. Chocolate Top Of Mind (TOM) Brands

9.2. Chocolate Brand Awareness

9.3. Chocolate Brand Share

 

CHAPTER 10 – CANDIES BRAND OUTLOOK

10.1. Candies Top Of Mind (TOM) Brands

10.2. Candies Brand Awareness

10.3. Candies Brand Share

 

CHAPTER 11 – CHIPS BRAND OUTLOOK

11.1. Chips Top Of Mind (TOM) Brands

11.2. Chips Brand Awareness

11.3. Chips Brand Share

 

CHAPTER 12 – JELLY SNACK BRAND OUTLOOK

12.1. Jelly Snack Top Of Mind (TOM) Brands

12.2. Jelly Snack Brand Awareness

12.3. Jelly Snack Brand Share

 

CHAPTER 13 – SPONGE BISCUITS BRAND OUTLOOK

13.1. Sponge Biscuits Top Of Mind (TOM) Brands

13.2. Sponge Biscuits Brand Awareness

13.3. Sponge Biscuits Brand Share

 

CHAPTER 14 – PEANUTS BRAND OVERVIEW

14.1. Peanuts Top Of Mind (TOM) Brands

14.2. Peanuts Brand Awareness

14.3. Peanuts Brand Share

 

CHAPTER 15 – READY TO DRINK TEA BRAND OUTLOOK

15.1. Ready to Drink Tea Top Of Mind (TOM) Brands

15.2. Ready to Drink Tea Brand Awareness

15.3. Ready to Drink Brand Share

 

CHAPTER 16 – FERMENTED MILK BRAND OUTLOOK

16.1. Fermented Milk Top Of Mind (TOM) Brands

16.2. Fermented Milk Brand Awareness

16.3. Fermented Milk Brand Share

 

CHAPTER 17 – FRUIT JUICE DRINK BRAND OUTLOOK

17.1. Fruit Juice Drink Top Of Mind (TOM) Brands

17.2. Fruit Juice Drink Brand Awareness

17.3. Fruit Juice Drink Brand Share

 

CHAPTER 18 – POWDER DRINK BRAND OUTLOOK

18.1. Powder Drink Top Of Mind (TOM) Brands

18.2. Powder Drink Brand Awareness

18.3. Powder Drink Brand Share

 

CHAPTER 19 – SNACK AND SOFT DRINK SHARE OF WALLET  

19.1. Snack Share of Wallet

19.2. Snack and Potential Market Size

19.3. Soft Drink Share of Wallet

19.4. Soft Drink Potential Market Size

 

CHAPTER 20 – BUYING CHANNELS OF SNACK AND SOFT DRINK PRODUCTS

20.1 Snacks Buying Channels

20.2 Soft Drinks Buying Channels

 

CHAPTER 21 – RESPONDENT’S MEDIA HABIT

21.1. Types of Media Consumed in The Last 3 Months

21.2. Mass Media Consumption Behavior

 

CHAPTER 22 – INTERNET USAGE BEHAVIOR

22.1. Internet Usage Amongst Mothers

22.2. Frequency in Accessing the Internet

22.3. Duration in Accessing the Internet

22.4. Activities while Using the Internet

22.5. Types of Most Frequently Visited Sites

22.6. Most Frequently Visited Sites

22.7. Other/Alternative Visited Sites

 

CHAPTER 23 – MOM AND SOCIAL MEDIA

23.1. Social Media Account Ownership

23.2. Frequency of Accessing Social Media

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