MKS 2016 – Snack and Soft Drinks
Method :
Overview :
The purpose of the research is to provide a complete picture of the shopping behavior of mothers who have children aged 2 to 7 years aimed at brand managers. This research has 600 respondents in 5 major cities in Indonesia, namely Medan, Jakarta, Surabaya, Denpasar and Makassar with a Margin of Error (MoE) of 5.0% and a confidence level of 95%.
Food and soft drink products quite dominate the products consumed by children aged 2 to 7 years. However, consumption behaviors were seen higher in snacks than in soft drinks. The food and soft drink products included in the study include wafers, ice cream, sandwich biscuits, crackers, chocolate, sweets, chips, jelly, sponge and nut biscuits, packaged tea, fermented milk, cider drinks and powdered soft drinks.
Description :
REPORT CONTENT
CHAPTER 1 – PREFACE
1.1. Research Methodology
1.2. Respondent Sample
CHAPTER 2 – NUMBER OF CHILDREN AGED 2-7 YEARS
2.1. Number of Mothers in Indonesia
2.2. Education Profile of Indonesian Mothers
2.3. Social Profile of Indonesian Family
CHAPTER 3 – RESPONDENT PROFILE
3.1. Respondent’s Demographic Profile
3.2. Children Profile
3.3. Products Consumed by Children
CHAPTER 4 – SNACK AND SOFT DRINK CONSUMPTION BEHAVIOR
4.1. Snack Consumption
4.2. Soft Drinks Consumption
4.3. Habit of Giving Snacks to Children
4.4. Habit of Taking Children to Dine-In at Restaurants
4.5. Types of Restaurants Visited with Children
CHAPTER 5 – WAFER BRAND OUTLOOK
5.1. Wafer Top Of Mind (TOM) Brands
5.2. Wafer Brand Awareness
5.3. Wafer Brand Share
CHAPTER 6 – ICE CREAM BRAND OUTLOOK
6.1. Ice Cream Top Of Mind (TOM) Brands
6.2. Ice Cream Brand Awareness
6.3. Ice Cream Brand Share
CHAPTER 7 – SANDWICH BISCUITS BRAND OUTLOOK
7.1. Sandwich Biscuits Top Of Mind (TOM) Brands
7.2. Sandwich Biscuits Brand Awareness
7.3. Sandwich Biscuits Brand Share
CHAPTER 8 – CRACKERS BRAND OUTLOOK
8.1. Crackers Top Of Mind (TOM) Brands
8.2. Crackers Brand Awareness
8.3. Crackers Brand Share
CHAPTER 9 – CHOCOLATE BRAND OUTLOOK
9.1. Chocolate Top Of Mind (TOM) Brands
9.2. Chocolate Brand Awareness
9.3. Chocolate Brand Share
CHAPTER 10 – CANDIES BRAND OUTLOOK
10.1. Candies Top Of Mind (TOM) Brands
10.2. Candies Brand Awareness
10.3. Candies Brand Share
CHAPTER 11 – CHIPS BRAND OUTLOOK
11.1. Chips Top Of Mind (TOM) Brands
11.2. Chips Brand Awareness
11.3. Chips Brand Share
CHAPTER 12 – JELLY SNACK BRAND OUTLOOK
12.1. Jelly Snack Top Of Mind (TOM) Brands
12.2. Jelly Snack Brand Awareness
12.3. Jelly Snack Brand Share
CHAPTER 13 – SPONGE BISCUITS BRAND OUTLOOK
13.1. Sponge Biscuits Top Of Mind (TOM) Brands
13.2. Sponge Biscuits Brand Awareness
13.3. Sponge Biscuits Brand Share
CHAPTER 14 – PEANUTS BRAND OVERVIEW
14.1. Peanuts Top Of Mind (TOM) Brands
14.2. Peanuts Brand Awareness
14.3. Peanuts Brand Share
CHAPTER 15 – READY TO DRINK TEA BRAND OUTLOOK
15.1. Ready to Drink Tea Top Of Mind (TOM) Brands
15.2. Ready to Drink Tea Brand Awareness
15.3. Ready to Drink Brand Share
CHAPTER 16 – FERMENTED MILK BRAND OUTLOOK
16.1. Fermented Milk Top Of Mind (TOM) Brands
16.2. Fermented Milk Brand Awareness
16.3. Fermented Milk Brand Share
CHAPTER 17 – FRUIT JUICE DRINK BRAND OUTLOOK
17.1. Fruit Juice Drink Top Of Mind (TOM) Brands
17.2. Fruit Juice Drink Brand Awareness
17.3. Fruit Juice Drink Brand Share
CHAPTER 18 – POWDER DRINK BRAND OUTLOOK
18.1. Powder Drink Top Of Mind (TOM) Brands
18.2. Powder Drink Brand Awareness
18.3. Powder Drink Brand Share
CHAPTER 19 – SNACK AND SOFT DRINK SHARE OF WALLET
19.1. Snack Share of Wallet
19.2. Snack and Potential Market Size
19.3. Soft Drink Share of Wallet
19.4. Soft Drink Potential Market Size
CHAPTER 20 – BUYING CHANNELS OF SNACK AND SOFT DRINK PRODUCTS
20.1 Snacks Buying Channels
20.2 Soft Drinks Buying Channels
CHAPTER 21 – RESPONDENT’S MEDIA HABIT
21.1. Types of Media Consumed in The Last 3 Months
21.2. Mass Media Consumption Behavior
CHAPTER 22 – INTERNET USAGE BEHAVIOR
22.1. Internet Usage Amongst Mothers
22.2. Frequency in Accessing the Internet
22.3. Duration in Accessing the Internet
22.4. Activities while Using the Internet
22.5. Types of Most Frequently Visited Sites
22.6. Most Frequently Visited Sites
22.7. Other/Alternative Visited Sites
CHAPTER 23 – MOM AND SOCIAL MEDIA
23.1. Social Media Account Ownership
23.2. Frequency of Accessing Social Media
