MKS 2016 – Toiletries
Method :
Overview :
The purpose of the research is to provide a complete picture of the shopping behavior of mothers who have children aged 2 to 7 years aimed at brand managers. This research has 600 respondents in 5 major cities in Indonesia, namely Medan, Jakarta, Surabaya, Denpasar and Makassar with a Margin of Error (MoE) of 5.0% and a confidence level of 95%.
Some children’s toiletries products dominate among other children’s equipment products with penetration rates reaching 100%. In addition, the consumption patterns of some brands of children’s toiletries are found almost evenly on some products, which include bath soap products and children’s shampoo.
Description :
REPORT CONTENT
CHAPTER 1 – PREFACE
1.1. Research Methodology
1.2. Respondent Sample
CHAPTER 2 – NUMBER OF CHILDREN AGED 2-7 YEARS
2.1. Number of Mothers in Indonesia
2.2. Education Profile of Indonesian Mothers
2.3. Social Profile of Indonesian Family
CHAPTER 3 – RESPONDENT PROFILE
3.1. Respondent’s Demographic Profile
3.2. Children Profile
3.3. Products Consumed by Children
CHAPTER 4 – KIDS SOAP BRAND OUTLOOK
4.1. Kids Soap Top Of Mind (TOM) Brands
4.2. Kids Soap Brand Awareness
4.3. Kids Soap Brand Share
4.4. Kids Soap Share of Wallet
4.5. Kids Soap and Potential Market Size
4.6. Kids Soap Buying Channels
CHAPTER 5 – KIDS SHAMPOO BRAND OUTLOOK
5.1. Kids Shampoo Top Of Mind (TOM) Brands
5.2. Kids Shampoo Brand Awareness
5.3. Kids Shampoo Brand Share
5.4. Kids Shampoo Share of Wallet
5.5. Kids Shampoo and Potential Market Size
5.6. Kids Shampoo Buying Channels
CHAPTER 6 – KIDS TOOTHPASTE BRAND OUTLOOK
6.1. Kids Toothpaste Top Of Mind (TOM) Brands
6.2. Kids Toothpaste Brand Awareness
6.3. Kids Toothpaste Brand Share
6.4. Kids Toothpaste Share of Wallet
6.5. Kids Toothpaste and Potential Market Size
6.6. Kids Toothpaste Buying Channels
CHAPTER 7 – KIDS TOOTHBRUSH BRAND OUTLOOK
7.1. Kids Toothbrush Top Of Mind (TOM) Brands
7.2. Kids Toothbrush Brand Awareness
7.3. Kids Toothbrush Brand Share
7.4. Kids Toothbrush Share of Wallet
7.5. Kids Toothbrush and Potential Market Size
7.6. Kids Toothbrush Buying Channels
CHAPTER 8 – RESPONDENT’S MEDIA HABIT
8.1. Types of Media Consumed in The Last 3 Months
8.2. Mass Media Consumption Behavior
CHAPTER 9 – INTERNET USAGE BEHAVIOR
9.1. Internet Usage Amongst Mothers
9.2. Frequency in Accessing the Internet
9.3. Duration in Accessing the Internet
9.4. Activities while Using the Internet
9.5. Types of Most Frequently Visited Sites
9.6. Most Frequently Visited Sites
9.7. Other/Alternative Visited Sites
CHAPTER 10 – MOM AND SOCIAL MEDIA
10.1. Social Media Account Ownership
10.2. Frequency of Accessing Social Media
