Concept and product testing is defined as a research that involves asking customers questions about your company’s concepts and ideas for a product or service before your company actually launches it.
Sigma can help your company to do concept and product testing, by doing this test later the company can also get in-depth insight about various aspects. Among them is by asking questions about certain features, look and feel, price, and more. Thus the company can ensure the validity of every detail before launching the product.
Through the results of this study, the company will also be able to measure how customer acceptance and their willingness to buy products or services from your company, this will help companies make important decisions before launching, because the results of this study will provide an overview of whether the product is already ready to be launched or still need to be developed again.