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REPORT
Sigma Research has consistently conducted syndicated research to obtain an overview of the behavior of Indonesian women in choosing and using cosmetic products. We also continuously research to capture trends and behaviors of mothers of children less than two years old in choosing and using baby products for their loved ones.
MBS 2020 – Baby Milk
This study uses a quantitative method, where face-to-face interviews were conducted with a number of respondents using a structured questionnaire. Face-to-face interviews were conducted with the support of the Kobo Toolbox application. The survey results show that: In the Formula…
MBS 2020 – Baby Health
This study uses a quantitative method, where face-to-face interviews were conducted with a number of respondents using a structured questionnaire. Face-to-face interviews were conducted with the support of the Kobo Toolbox application. The survey results show, that in the Health…
MBS 2017 – Formula & UHT Milk
The infant and child under two-year-old (Baduta) segment is a very potential market segment. Parents and mothers, especially new moms, will give their children their “best” for their children. At this stage parents tend to pamper their children by providing…
Cosmetic Product Trends & Behavior
The development of the cosmetic industry is experiencing a positive increase every year. The growth of this market is closely related to the number of women in Indonesia followed by increasing the level of education and participation rate of the…
