OUR SERVICES

We provide a range of services to support, give solutions and enhance the quality of your company’s research.
Select a topic area to find out more about the services:

Customer Satisfaction & Loyalty Survey

Customer satisfaction is one of the foundations for creating customer loyalty. To find out your…

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Attitude, Awareness and Usage (AAU) Study

An AAU study is a type of market research study that allows companies to gain…

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Concept & Product Testing

Concept and product testing is defined as a research that involves asking customers questions about…

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Mystery Shopping

Popular and often used method for monitoring services from the customer’s point of view. The…

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Brand Communication Research

The role of a brand is not only as a representation of the product it…

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Social and Opinion Survey

Social and Opinion Research is an exploratory effort to find out public opinion in finding…

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REPORT

Sigma Research has consistently conducted syndicated research to obtain an overview of the behavior of Indonesian women in choosing and using cosmetic products. We also continuously research to capture trends and behaviors of mothers of children less than two years old in choosing and using baby products for their loved ones.

MBS 2020 – Baby Milk

This study uses a quantitative method, where face-to-face interviews were conducted with a number of respondents using a structured questionnaire. Face-to-face interviews were conducted with the support of the Kobo Toolbox application. The survey results show that: In the Formula…

MBS 2020 – Baby Health

This study uses a quantitative method, where face-to-face interviews were conducted with a number of respondents using a structured questionnaire. Face-to-face interviews were conducted with the support of the Kobo Toolbox application. The survey results show, that in the Health…

MBS 2017 – Formula & UHT Milk

The infant and child under two-year-old (Baduta) segment is a very potential market segment. Parents and mothers, especially new moms, will give their children their “best” for their children. At this stage parents tend to pamper their children by providing…

Cosmetic Product Trends & Behavior

The development of the cosmetic industry is experiencing a positive increase every year. The growth of this market is closely related to the number of women in Indonesia followed by increasing the level of education and participation rate of the…