Cosmetic Product Trends & Behavior
Method :
Overview :
The development of the cosmetic industry is experiencing a positive increase every year. The growth of this market is closely related to the number of women in Indonesia followed by increasing the level of education and participation rate of the female workforce in Indonesia. This means women are required to have high confidence to be able to perform at every opportunity. The need to be beautiful is closely related to self-confidence in women. The magnitude of this market potential, encourages Sigma Research to conduct research on cosmetic products in 2017 in 11 major cities (Medan, Jakarta, Bogor, Depok, Tangerang, Bekasi, Bandung, Semarang, Surabaya, Denpasar, and Makassar) with a sample number of 1,200 respondents (ages 15 – 55 years and SES ABCD).
The purpose of this research is to provide a complete picture of the large market of cosmetic products and the trends and behaviors of Indonesian women in choosing and buying cosmetic products in terms of their demographics and habits.
Description :
REPORT CONTENT
CHAPTER 1 – INTRODUCTION
1.1. Research Methodology
1.2. Target Respondents
1.3. Sampling Method
1.4. Respondent Sample Composition
1.5. Quality Control
CHAPTER 2 – DEMOGRAPHIC PROFILE OF INDONESIAN WOMEN
2.1. Overview of Women in Indonesia
2.2. Education Profile of Indonesian Women
2.3. Socio-Economic Profile of Indonesian Women
CHAPTER 3 – PERCEPTION OF BEAUTY
3.1. Definition of Beauty
3.2. Female Characters Who Are Considered Beautiful
CHAPTER 4 – COSMETIC RELATED BEHAVIOR
4.1. Indonesian Woman Facial Skin Profile
4.2. Indonesian Women’s Cosmetic Usage Behavior
4.3. Indonesian Women’s Needs for Cosmetic Products
CHAPTER 5 – COSMETIC BRAND SATISFACTION AND LOYALTY LEVEL
5.1. Lipstick
5.2. Face Powder
5.3. Eyebrow Pencil
5.4. Foundation
5.5. Mascara
5.6. Eyeliner
5.7. Blush On
5.8. Eye Shadow
5.9. BB Cream
5.10. Cosmetic Industry Market Development
CHAPTER 6 – SOURCES OF INFORMATION ABOUT COSMETIC PRODUCTS
6.1. Most Frequently Used information Source
6.2. Source of information: WOM (Word Of Mouth) Category
6.3. Source of Information: Mass Media Category
6.4. Source of Information: Online Media Category
CHAPTER 7 – COSMETIC PRODUCTS SHOPPING PATTERNS
7.1. Cosmetic Products Shopping Behavior
7.2. Shopping Pattern
7.3. Online Shopping Pattern
7.4. Cosmetic Products Monthly Shopping Budget
CHAPTER 8 – IMPORTED COSMETIC PRODUCTS
8.1. Imported Cosmetic Products User Profile
8.2. Types of Imported Cosmetics Ever Used
8.3. Brand of Imported Cosmetics Ever Used
8.4. Preference of Imported Cosmetic Product
8.5. Preference of Country of Origin for Imported Cosmetic Product
8.6. Perception of Imported Cosmetic Product
8.7. Imported Used and Rejected Cosmetic Products
BIBLIOGRAPHY
