MBS 2017 – Baby Toiletries
Method :
Overview :
The purpose of this research is to provide a complete picture of the market for infant and child products under two years old (Baduta) as well as the behavior of mothers as decision makers in choosing and buying products for Baduta. The research was conducted in 11 major cities in Sumatra, Java, Bali and Sulawesi with 800 respondents (Working Mother / Not Working and SES ABCD). The use of baby toiletries (toiletries) products is quite high among other baby equipment products, with the frequency of use reaching at least once a day. Baby equipment products reviewed in this study are baby shampoo, baby bath soap, baby powder, baby oil, wet wipes, baby cologne, baby cream and baby warmer oil.
Description :
REPORT CONTENT
EXECUTIVE SUMMARY
TABLE OF CONTENTS
LIST OF TABLES
LIST OF GRAPHICS
CHAPTER 1 – PREFACE
1.1. Research Methodology
1.2. Target Respondents
1.3. Sampling Method
1.4. Respondent Sample Composition
1.5. Quality Control
CHAPTER 2 – DEMOGRAPHIC PROFILE OF INDONESIAN MOTHERS AND CHILDREN UNDER TWO YEARS OLD
2.1. Profiles of Indonesian Mothers
2.2. Profiles of 0-2 Years Old Children
2.3. Education Profile of Indonesian Women
2.4. Occupation Profile of Indonesian Women
2.5. Socio-Economic Profile of Indonesian Family
2.6. Household Expenditures
CHAPTER 3 – MOM AND CHILDREN’S RESPONDENTS PROFILE
3.1. Demographic Profile of Mom and Children Respondents
3.2. Products Consumed by Children
CHAPTER 4 – PARENTING BEHAVIOR
4.1. Mother’s Concerns About Parenting
4.2. Sources of Information About Parenting
4.3. Trusted Source of Parenting Information
4.4. Trusted Parenting Ways/Models
CHAPTER 5 – HABITS IN MEETING CHILDREN’S NEEDS
5.1. Breastfeeding for Children
5.2. Decision Maker in Product Purchase
5.3. Influential Factors in Determining Products Brands
CHAPTER 6 – PRODUCT USAGE HABIT
6.1. Baby Soap
6.2. Baby Shampoo
6.3. Baby Powder
6.4. Baby Warm Oil
6.5. Baby Oil
6.6. Baby Wipes
6.7. Baby Cologne
6.8. Baby Cream
6.3. Potential Market Size of Baby Toiletries Products
CHAPTER 7 – MEDIA CONSUMED BY MOTHER’S
7.1. Television
7.2. Magazine
7.3. Newspaper
7.4. Radio
7.5. Tabloid
CHAPTER 8 – GADGET USAGE HABIT
8.1. Gadget Ownership
8.2. Smartphone Application Usage
8.3. Smartphone Apps for Parenting Information
CHAPTER 9 – ONLINE BEHAVIOR
9.1. Frequency in Accessing the Internet
9.2. Duration in Accessing the Internet
9.3. Type of Internet Connection Being Used
9.4. Activities while Using the Internet
9.5. Types of Most Frequently Visited Sites
9.6. Interesting Topic for Mom
CHAPTER 10 – MOM AND SOCIAL MEDIA
10.1. Mother’s Social Media Account
10.2. Like/Follow Brand Accounts on Social Media
10.3. Participation in Mother and Child Online Forums
CHAPTER 11 – ONLINE SHOPPING BEHAVIOR
11.1. Online Shopping
11.2. Online Shopping for Baby/Kids Needs
Related Products :
Recent News
Reports
